Home is where the most (Though more rarely) an internet adventure begins with our site. That's the impression that it will call its success depends on our part.
website notes the average of about 50% of the rate of abandonment. It means that as many as half of Internet users, or potential customers leave your site a while after he came at her, without making any movement, no clicking nothing.
will present, according to me, interesting, for example, which will be released as the first impression is important and encouraging to continue to explore.
Assuming that the number of visitors is 10000 and the exit rate is 65%, shows that only 3500 people browsing your site further. If
reduce abandonment by 20% to 45%, with the same number of visitors, number of 5500 people would be exploring, giving a 57% increase.
Objectives homepage
main goal is to keep you and encourage you to review more than the home page, and thus to compel him to purchase or another action, which carries a website.
"Stay here!" If
page could 'talk', that's just it should, only more diplomatic and persuasive. Home users should correspond to the following questions: Is
wanted to see?
Does the site, the company appears to be trusted?
What company do?
Does your site have what I need?
Does the site interesting enough to be on it?
What can I do here?
Where can I learn more?
How can I contact?
Often people do not know what searching, and even if they know it's not where you are sure will go and whether the appropriate site. The main task, and actually tell you where it is clearly an Internet hit and whether it can find here what you are looking for.
Trust should always arouse at every step, it determines whether the surfer will be your client, whether you like on your page and how feedback will be. This is what font, what color, layout, and the words you use has an impact on confidence in the striking of the visitor.
Introduce yourself, your company, explain the what you do what you can offer the customer. Clearly follow the navigation to Internet user can quickly check if you have what he needs. Try to write clear messages and information, place contact and company data.
After answering the above questions, your home page should be for everyone. Each category, sub-are targeted at specific audiences, customers, the principal must be for
Potential and current customers,
Journalists, analysts,
partners, investors, employees
IPT
first seconds
So first impression, transparency, accessibility. If after a few seconds to load up an internet page it will not leave, it's part of success for us. Now just make a useful and intuitive navigation and inspire. You still need to inform the surfer that the site is what's needed, and 'forced' him to just use your services.
important to the style pages, graphics, match industry, the category page. If we want to help you in action and thus his life, we should stick to the conventions of creative. Internet users are accustomed to certain layouts, and already have their own habits. It should really pay attention and make possible a simple navigation and layout.
If something's interested, then you need to help him the most access to these resources, through proper navigation, search, constructive the communications, the call of the action. Try to act impulsively, it is not yet in contact with the user can not go back to him and force him to return to the page, and it is unlikely that it will do the same.
Party are doing to humans, not for yourself and remember to focus just on them.
