How to use Mailing practically? Who can be "In e-business, as well as the need for traditional advertising and customer relations. On the Internet, contrary to appearances, we have more opportunities, because we have a mailing, or the ability to send to their (potential) customers in a form that e-mail. It's not about sending their massive marketing materials, backfilling of senseless texts, or simply spamming .[...]"
order to explain and introduce the concept of e-mailing and I am quoting from my use, not yet finished, publications on this topic.
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To make a good mailing, you need a little work hard to create a list of address, or e-mail addresses Internet users who have given their consent to receive your messages. On
not wise to sell its list of spammers to send spam or yourself, with relatively small group of customers interested in your business.
wisely use its mailing list and more generally speaking - mailing, Internet users to send what they want - and usually in your inbox expect that, as agreed, you send them.
So, what they send?
them to send you anything ... Maybe not literally, because not everything they are interested and do not want to read everything ...
Generally customers / Internet users (potential customers) is sent: - e-zine, or electronic publications, traditional counterparts such magazines
- newsletter - that is, strictly notification subscribers about new products, changes or more - send them to abbreviations articles, presentations of products / services;
- Internet courses (courses e-mail) - the power of e-business and often the key to success - that is odd, and specifically the Internet, consisting of the steps / lessons, one lesson of which is (usually) an e-mail;
- what's in between - between the lessons of the course, the notifications and releases e-zine, you can weave own (though not necessarily) offer a product or service issues associated with sending e-mails;
promote their products can also be during the course (during lessons), the notifications or e-zine article - then your product must be closely linked with the subject mailing that formed an integral whole,
Each of these concepts will be devoted to a separate section, where the topic will be profoundly moved and you will learn more.
Returning to the broad definition of the concept mailing ...
As mentioned mailing it is not spamming, it is a wise use of the mailing list.
So how wisely take advantage of mailing? best wear the AIM mailing. If you do not know what he may be, you wait patiently, and later part of this publication, you'll know for sure. Shortly
juxtaposing - the objective of the course, you may earn money by selling it (paid share of the course), so advertising in it the rest of their products / services is a dual-use mailing (here, of course).
can say that a kind of 'two birds with one stone' ...
Is something wrong? NO, if not overboard. If, instead
another lesson of the course is not sent advertisements, but intelligently wplotłeś your product in the lessons as an integral part of it even then you might have had some success.
Newsletter. Its purpose is usually to inform the subscriber (Internet user who is registered on the list) about the site, with new articles (you can embed an e-mail fragments), with such a new section on your website or your new product, etc.
As I said, the goal is to inform, and to inform, to attract it into your website or sell (or even encourage the purchase of:)) its product / service - speaking quite generally.
vaguely, with the purpose of mailing you compare it to 'wise use'.
In relation to the above examples, 'wise use':
- to send a course for which you pay the Internet;
- to inform subscribers about new products (generally speaking), which may be of interest - and you gain;
- is sending a 'trade offer', which will not be presented their product and the benefits that may be your client if buy it
Phrase 'trade offer' put in quotation marks, you accidentally did not think about spam, or pointless to send advertisements and the presentation of the customer benefits of having your product.
further defining the concept of e-mailing, I wanted to switch his undoubtedly the greatest advantage, namely EFFECTIVENESS.
The network is still the most popular form of advertising are the graphics, or any kind of banners, etc ... Their effectiveness can be evaluated differently, depending on the expectations, the type of campaign, in relation to the audience and yet several other factors. In general, studies show that click-throughs is to max 3%, compared to 1000 impressions. Part of my boarding clicks by accident, another reason that attracted their slogan ... But really, how many of these may be of interest to 3 percent of your offer? How many people from the 3 percent can become your customers?
One factor in the effectiveness of an advertising banner campaign is exactly the target group - the group of narrower, the more likely that some of these 3% are interested in your services and may be used to your client.
And now look. example: We have 100 people who signed up for your free course about "How to create your own website '
We also have another 100 people who came to the website, which is your advertising banner.
Assuming that the page where you advertise is linked to the theme of 'building websites. " This may be a service with the scripts on your site, hosting, domains, etc.
Why people fall for this type of web pages?
I'm afraid that is not so that you poklikac the ads or watch it though.
Only when you force an Internet user to click, be interested if it will do what you want (clicks). But what next?
Continue ... success will only come out when it interested in your offer, or better, when you will use your service / product - will pay for it!
So having 100 people who come to the site and assuming an optimistic version of that 3% or even 5% of clicks on your banner, you get "to" 5 people who will come to your page.
So come ... Assuming that none of them will not leave your site faster than 40 seconds, you have 5 people who interested in online course, which is advertised on a website.
Think though how many of them seriously interested in Your offer?
How many of them make a purchase?
How many of them you will pay? One
sodoba not a font on your website, think that you're an amateur and closes the page. The second does not know what is your product, and despite the fact that on the page you are trying to explain it, and he closes the browser window. Another probably came by accident, he saw, what you sell it disoriented and fled. The fourth individual is interested, even has already passed the order form, but unfortunately he left you. And what about the number of Internet users 5? Does he fill the form? Do you even pay you? Maybe your offer is not convincing enough and the number 5 will want to come here later (or never)?
Think ...
And now send the next lesson (actually sends itself) 100 Internet users who sign up for your course 'How to create your own website. " The content of this lesson, tell them how much you need to pay such a domain. Com (here the product you are selling), persuade them that without professional domain can not count on the success of his hand ...
when the need arouse domain ownership, when przdstawisz the benefits of a domain, you can be sure that about 80% of your kursowiczów be interested in your offer.
If in time course (eg, here at the end, when the site will be published) show them that you have something you need you can count on some interest.
theme here just a little sample rate limits the effectiveness of offers, because along with each lesson is probably not Create Page and at the end not everyone will I have and thus will want to publish (ie, logical), there will also need a domain.
But in this case, when half a hundred (or 50:)) follow your instructions and trying to do myself some sort of party, up to 80% may be interested in the domain. This gives you the 40 people who need a domain and are ready to buy it just to you.
do not yet know how many people he does not know how much you gain, but even at this simple example, you see the difference as to how efektowności advertising (banner vs. mailing).
A imagine a different type of course where each kursowiczów may be interested in your services. Imagine that you have 1000 or 5000 on their list of addresses
Think about the possibilities gives you a mailing, this "used wisely" mailing ...
know what is one of the reasons for such high efficiency of mailing?
immunization in dormitories on the ads found on almost every page in the network. Some block 'pop', others do not have flash player installed, and others of the worst (and most of them) just do not see ads.
No, they are not blind, just some blinking elements on the page do not move them anymore. It is difficult to force them to notice the ads, and even harder to force them to click ...
In this mailing you in control, then you say, what they buy, and you see your work. I
you understand any differences and be able to tell himself that the mailing is the key to success. Next I'll tell you how to use this key [...]"
